AIA is hiring for Customer Campaign who will be responsible on the delivery of company ECM VONB target, maximize VONB potential on existing customers by develop, implement and manage up and cross-sell campaign, also to optimize ECM result through developing infrastructure and analysis.
Existing Customer Marketing (ECM) Campaign
- Plan, implement and evaluate the strategy for marketing AIA brand through various distribution channels
- Propose and implement marketing strategies and plans for product promotion and pricing policy
- Research and analyse the marketplace to identify new marketing opportunities
- Develop and monitor channel opportunities and partnerships to maximise revenue
- May develop marketing programmes with third-party partners
ECM Analytics and Reporting
- Responsible on the quality of the database for the purpose of data extraction for ECM. He/she is required to understand / operate analytical tool and perform customer segmentation analysis to gain customer insight.
- Responsible on ECM reporting, able to perform post mortem analysis and proper documentation on useful information after a campaign.
- Min. Bachelor Degree (preferred advance degree) in related discipline.
- Overall good understanding on insurance products, operation rules and distribution.
- Strong analytical skill.
- Professional oral and written communication skill.
- Have sense of urgency, adapt well to changes and able to meet deadlines without sacrificing quality.